How to Improve Your Local Ranking on Google
When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.
To improve your business’s local ranking, use Google Business Profile to claim and update your business information. Below are five (5) tips to optimize your Google Business Listing for success.
How Google Determines Local Rankings
Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Enter Complete Data
Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches.
Important: Make sure you keep your information up to date as your business changes.
Make sure you’ve entered complete business information in Business Profile so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your:
- Physical address
- Phone number
Manage and Respond to Reviews
Respond to reviews that users leave about your business. When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location.
Verify Your Locations
Verify your business locations so they’re more likely to show in local search results across Google products, like Maps and Search. Verification also gives you access to all other available functions of your Google Business Listing like reviews, posts and more!
Keep Hours Accurate
Update your business hours regularly, including when you open and close, and special hours for holidays and events. Accurate hours info lets shoppers know when you’re available and gives them confidence that your business will be open when they arrive.
Post More Content
To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Accurate and appealing content may also show shoppers that your business offers what they’re searching for.