How To Create a Digital Marketing Strategy

Digital marketing

How To Create a Digital Marketing Strategy Digital marketing can be adapted to the growth of companies of any size. But if you’re here to learn how to grow your small business and take it further with an agile approach, consider the following steps: 1. Set Your Growth Goals Goals show you, your marketing team […]

How To Set Up Google Ads

Google ads

Before you begin You’ll need a Google account (like Gmail) to sign up for Google Ads. If you don’t have a Google account, go to accounts.google.com and click Create account. When you’re ready, go to Google Ads and sign in with your Google account to get started. 1. Learn a few basic terms Keywords: These are the words or […]

5 Tips to Make Your Google Business Listing StandOut!

How to Improve Your Local Ranking on Google When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind […]

Understanding the Basics of SEO: On-Page and Off-Page SEO

Understanding the Basics of SEO | On-Page and Off-Page Optimization SEO is about as broad of a term as it gets. Let’s think about it for a second. By definition it stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine […]

5 Free Marketing Tools You Need To Be Using!

Who says nothing in life is free? You’re a small business owner or marketing manager trying to keep ahead of competitors. However, Google ads are expensive and your marketing budget doesn’t stretch far. Fortunately, you can choose from a host of free marketing tools for small businesses.  Canva Canva makes branding images as simple as […]

StandOut Marketing Series | Print and Digital: Working in Harmony

Business owners have more digital marketing tools at their disposal today than ever before in history. Traditional forms of advertising such as print ads in newspapers and magazines are still very effective ways to promote a business in certain markets. The key is to learn how to combine print and digital marketing together. Determine your […]