Our Agency

Since 2017, StandOut Social Marketing has developed in-house and networks of industry professionals to satisfy our clients needs. No is just not an answer. When you have a need, we have the resources!

StandOut Social Marketing provides services in Management, Creation, Consulting and Optimization when it comes to marketing digitally. We specialize in making best use of the tools available to us online. We also have connections to industry leaders in Web Design, Print and Promotional Material, Business Consulting, IT, Networking and much more!

It begins with a discovery call and greater understanding of what the needs of your business are. We draft next steps which may include a consulting agreement. This is NOT a long term contract, but an understanding and guidelines between parties to maximize our success. When an agreement is made, you are integrated into our systems and your projects begin.

In most instances, monthly consultations and reporting will be provided based on the services being provided. With that said, more defined service offerings, scheduling and reporting can be provided to match the needs of the client.

StandOut Social Marketing has developed a trusted, local relationship with business owners in our community by focusing on our 3 core values.

Real Relationships: Marketing services provided by members of your community that understand and make real connections with our clients.

Continued Education: We engage in a culture of learning which leads to greater relationships and results for our clients.

Accountability: We stand up for accountability with transparent results that position our relationships for long-term success. 
If you are looking for a marketing service that builds on core values to create the best relationship with their clients as possible, contact StandOut Social Marketing today!

Pay Per Click

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month. In most cases, businesses use ad spend to refer to their monthly budget.

If you’re creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your goal is to get infront of local customers searching for your services, Google Ads may be your best option.

Yes! Ads that appear in search results earn more than 45% of page clicks. Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

Prices for a PPC ad campaign vary by business, industry, and strategy. The average, however, is $5,000 to $10,000 per month for small-to-midsize companies.

Social Media

Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!

The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.

On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception.

Like most other things on social media, it depends on the platform you’re using. There are always solutions, but let’s break it down to basics:

  • Can Delete Comments
    1. Instagram
    2. Pinterest
    3. YouTube
    4. LinkedIn

 

  • Cannot Delete Comments:
    1. Facebook
    2. Twitter

Creating a batch of social posts and scheduling them ahead of time will save a lot of time in the long run. We use Facebook Business Manager to schedule all posts that are released on our Facebook channel and our clients’ pages. Services like HootSuite also allows you to schedule posts on a variety of social networks including Facebook, Twitter and LinkedIn.

SEO

The main difference between organic SEO and local SEO strategies is their goal. SEO aims to rank your website on keywords on a national or international level, while local SEO focuses on ranking your business in the local area that you’re operating.

With local SEO, you’d target keywords like “accounting firm Palo Alto,” “tax accountant Palo Alto”, etc.

With global SEO, on the other hand, you target less location-specific keywords like “what’s an income statement,” “accounting system,” etc.

Global SEO involves creating a ton of blog content and being more hands-on with your SEO. Local SEO, on the other hand, is more about building service pages and doing citation buiding.

No, it’s not necessary to include your location in your business name for SEO purposes.

If your local business is already named “New York Plumbing”, that’s completely fine. But if it’s called “Joe’s Plumbing”, you shouldn’t list your name as “Joe’s Plumbing in New York” in business profiles, just to rank for local keywords.

Instead, there are many other places to mention your location across your website or your GMB listing.

While there isn’t an exact number of citations you must have to rank higher, you should aim to build at least about 80-100 citations. Another tip is to build citations in local directories relevant to your category.

For service businesses that don’t have a physical location that customers visit, you should display your area of service. If you’re a photographer working only in Manhattan, you can use it as your address.

Or, if you do photography in the entire city, you can list New York City as your area of service.

In addition, in your Google My Business listing, Google allows you to hide your full address (which is likely your home address), and only show your area of service to the public.

Generally, it can take from a few months, up to a year to see results from your local SEO strategy depending on the level of competition.

If no one in your location focuses on local SEO, you can start ranking in months if you know what you’re doing.

On the other hand, if you want to rank for something super complicated like “health insurance NYC,” it will take a very long time and a very hefty budget.