How To Create a Digital Marketing Strategy
Digital marketing can be adapted to the growth of companies of any size. But if you’re here to learn how to grow your small business and take it further with an agile approach, consider the following steps:
1. Set Your Growth Goals
Goals show you, your marketing team or your full service digital marketing agency where to steer your business.
So, where does your goal-setting begin? According to Wiles, identifying your what-ifs is the key step on how to grow your small business. In this context, the what-ifs refer to your business purpose. What could you be doing if money and resources weren’t a problem? It could be helping first-time homeowners in your city find their dream homes or supporting your employees in improving their quality of life. Whatever it is, use your what-ifs to inform your goal-setting. He also said to think long-term when you’re planning how to grow your business.
In your context, your next-level growth goal could be earning $xxx in revenue by 2025. You can validate each goal by asking if it will provide you with the means to fulfill your what-ifs.
Once you have a list of goals, you can establish corresponding small business marketing goals. Remember that these goals should be aligned with your business growth goals. It could be raising brand awareness in your new location. Put on your thinking cap and ask yourself, “What is marketing in business location #2 going to look like?”
2. Target a New Audience
The number of people you can target in a city, county or state is finite. So finding a new audience is an inevitable part of how to scale your business. If you’re expanding geographically, you can set up a digital marketing for business strategy that caters to the same demographics across key cities.
Alternatively, you can look out for an opportunity to serve a different group of people in your area. This may require you to tweak your product or service. Consider how Uber extended its ride-sharing services to the food delivery industry. Or think about features and functionality on your site that can be used for a different purpose.
In the case of the latter, you may streamline both web development and digital marketing work by tapping a small business marketing firm with a website design agency skill set.
3. Invest in the Right Digital Marketing Channels and Technology
As we mentioned earlier, reinvesting your marketing budget is a crucial component of learning how to grow your small business. Diversifying your marketing mix opens you up to various ways of reaching out to your new and even existing audience.
For example, digital marketing agencies approve of complementing your SEO efforts with SEM/PPC methods to expose you to high-intent leads. The process is hinged wholly on your business goals.
Moreover, what is a strategy for growing your business without updating or upgrading your arsenal of tools? Say, you’re strengthening your local SEO campaigns by optimizing your online directory profiles. A reliable SEO digital marketing agency will also look into your ratings and reviews. This entails the integration of an automation tool such as online reputation management software. Again, you’ll benefit from choosing among the best digital marketing companies since they’re likely offering the services of an SEO company and an online reputation management agency.
4. Adopt a Holistic Approach
In the section above, we talked about the agile methodology used by our digital marketing strategy agency. Because of this flexibility, we are able to weave channels, tactics and solutions seamlessly. This integrated, omnichannel approach should also be accessible to anyone searching for the secret behind how to scale your business.
Put simply, this means you aren’t stuck with one channel or way of promotion. Instead, you can vary the answer to What is marketing in business context #1? Or context #2? and so on. For instance, you or your digital marketing strategy agency activates local SEO for your franchise location. At the same time, you trigger an outreach campaign for brand awareness to maximize results.
5. Scale Your Content Marketing Strategy
Content development covers virtually all aspects of the digital marketing process. It is integral to an SEO agency, website design agency, social media agency and even an online reputation management agency. Each site, social media profile or local listing needs content.
While this step requires an entire section or article, it’s important to know for now that you have to create content for your audience throughout the buying journey. Also, you have to align formats (e.g., text, photos and video reviews) with the right channels (e.g., social media and paid ads).
6. Turn to Experts
There is no better way to approach a digital marketing strategy plan than turning to trusted experts. What is marketing in the business expansion phase going to look like? You don’t have to figure it out alone. Digital marketing agencies have the proficiency and bandwidth to plan everything out for and with you.
Sometimes, the scaling of your online marketing strategy amid growth needs to be outsourced. That’s a wiser use of your additional marketing budget.