Pay Per Click Ads Discovery - StandOut Social Marketing

Google Ads Form

Owners or Primary Contacts Name

Phone Number

Company Name

Business Address

Address Line 1

Address Line 2

City

State or Province

Zip or Postal Code

Country

Website URL

Have you changed the information above in the last 3-5 years?

Yes

Would you be interested in Local SEO services to cleanup and update this information online?

Yes

Maybe - Need More Info

Are you a non-profit organization?

Yes

Have you applied for / received the Google Ads Non-Profits grant?

Yes

If you have NOT applied - we recommend you view the application here: https://www.google.com/grants/get-started/

What is the goal of your Pay Per Click campaigns? You can choose combination of options or specify your own.

Brand Awarness

Phone Calls

Website Leads

Product Sales

Other

What is your specific goal for the Google Ads Campaign

Do you have a Google Merchant account setup with products listed?

Yes

Account setup but no products listed.

What types of advertisements would you be interested in running?

Shopping

Display / Video / YouTube, etc

Display / Imagery / Banner Ads

Have you previously done any Pay Per Click advertising for this website? If yes, what results did you achieve? Is it possible to provide us with some data/login details? (e.g. your 9 digit Google Ads account ID if available)

Kindly let us know which products / services would you like us to focus on (ideal client).

If a visitor to your website is a potential customer, what kind of action on the website does this visitor generate value for you? (For example: A purchase at the checkout, a sent inquiry, a declaration of interest for a product, a meeting request etc.)

Are the specific landing pages that you would like your ads to direct customers too? If so, include them below.

What is the desired average profit per client/product or what is your desired cost per conversion/lead/sale?

Please provide a short keyword list of your choice (not more than 15 keywords). Just to get an idea of your keyword thoughts.

Negative keywords or terms you DO NOT want to be showing up for.

Would you like your ads to show on mobile devices, desktops or both.

Mobile

Desktop

Both

Which geographical regions would you like to target? If you need to target or exclude specific regions then, please elaborate.

What days and times would you like your ad to run? (Ad Schedule)

What is your estimated monthly budget for Pay Per Click accounts?

Do you have any branding guidelines we should follow for the campaign?

Yes

Maybe

Do you have any existing marketing materials (i.e. logos, images, videos) we can use for the campaign?

Yes

Maybe

Do you have an existing Google Ads Account?

Yes

Maybe

Please provide the 10 Digit Account Number (Instructions: Step 1 Sign in to your Google Ads account. Step 2 Click the help icon in the top right corner. Step 3 Find “Customer ID” at the bottom of the menu.).

Have you installed Google Analytics codes on your website?

Yes

Maybe

Are your conversions set up properly and tracking data?

Yes

Maybe

Is there someone (webmaster/programmer) who can setup Google Analytics on your site?*

Yes

Maybe

Do you have a Google Business Listing (GMB) that you can provide us access to?

Yes

Maybe

Are you interested in having a Google Business Listing (GMB) setup for your business?

Yes

Maybe

Do you have a Google Merchant Center that you can provide us access to? (ecommerce only)

Yes

Maybe

Is there someone (webmaster/programmer) who can setup Google Merchant Center?*

Yes

Maybe

Have you worked with, or are currently working with, a digital marketing company to provide this service? Are you open to sharing your experience with us?

Is there anything else you would like us to know, or would like more information on from us?

I have read and agree to the Terms and Conditions and Privacy Policy

Pay Per Click Advertising – Discovery Form

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