SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.
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Citations are a big deal to local SEO. But with hundreds of directories out there, do you know where you stand? What citations do you have, what are you missing, and what citations are incorrect?