Understanding the Basics of SEO | On-Page and Off-Page Optimization
SEO is about as broad of a term as it gets. Let’s think about it for a second. By definition it stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is quite vague, and so you may ask “Well how do I do that?”. This is where we must become very specific in our request. How do I do that? Is it done on my website? Content, keywords, tags and tracking? Or what about BACKLINKS? Everyone loves backlinks! And blogging? Do we do it on our website? On another site? Does it ever end?
To help simplify a basic concept with a huge technical ceiling, we can focus on two main areas. On-Page SEO efforts, and Off-Page.
On-Page optimization efforts take place on your website, and include actions taken to improve the appeal of your website to search engines like (and mostly) Google. It also includes:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
Off-Page on the other hand, is actions taken all over the world wide web that will help promote the validity of your website. This can encompass A LOT of tasks, but some examples include social media, blogging, using your Google Listing and many other free tools online. You will inevitably go down the rabbit hole, which is fine! Educate yourself, ask questions, do searches (on Google of course), online courses and more!
Take advantage of the many resources online to help grow your business. When it is time, like many other services, to have this part of your business looked after by a professional. You can contact us at StandOut Social Marketing to help make sense of this journey.
Stay tuned for more blogs, vlogs and content dedicated to educating our followers! Have any questions? Please leave them in the comments below!
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Eric Perez-Salas Owner StandOut Social Marketing – Helping Your Business StandOut!